effec tively using social media ads 
ofessior reguires strategic planning. Here's how to do it: Deflne your Target Audience . Who are they ? ( students, profeessiora lsetc.) What are their in terests ? (Career growth, certific actions.) USe Aydience insights on platforms like facebook Ads Manager to pinpoint your demographic. Choose the Right platforms. Linkedln : Best' for professional courses ( business, lT, certifications ). instagram: Engaging for creative or life sttyle- relafed courses. facebook: offers detailed targeting for all age groups.you Tube: perfect for showcasing demo lessons or testimonials. Tik Tok: Great for short, engaging content aimed at younger audience nces.
