Mobile Legends celebrates its seventh anniversary with DENR, with a floating mystery box revealing hundreds of plants to aid in cleaning Pasig River.
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Mobile Legends: Bang Bang Philippines (MLBB PH) marks its seventh anniversary with a CSR effort called MLBB Ann7versaya. The campaign is run in collaboration with the Department of Environment and Natural Resources (DENR) National Capital Region (NCR).
The event kicked off on October 7, 2023, in Filipino-Chinese Friendship Park in Binondo, Manila. By putting up a Mystery Box that sailed on the Pasig River for seven days, MLBB Ann7versaya hopes to teach young Filipino gamers that everyone needs to help take care of the river.
During the launch, the boat unveiled a massive cake containing hundreds of plants that will aid in water quality improvement, including Water Hyacinth, Vetiver, Boston Fern, Areca Palm, and Dracaena. The plants were turned over to the DENR-NCR via Public Relations Officer Raphael Torres.
Chai Gutierrez, MOONTON Games Marketing Manager for Gaming, said:
MLBB Ann7versaya is our way of celebrating our seventh year in the Philippines by giving back to the community. We hope to remind our Filipino gamers that they can be heroes in-game or in the real world, by taking small steps in taking care of our environment.
Raphael Torres, DENR-NCR Public Relations Officer, said:
Pasig River is going legendary! We're so pleased and excited to be working with Mobile Legends: Bang Bang Philippines in building and rebuilding a community that promotes social interaction and responsibility! Pasig River is more than just the 'most well-known river in the metro'. Rather, it's where dreams flourish and victories are planted. Speak of that, the plant giveaway was such a huge success.
Famous MLBB gamers and content creators HYPEBITS, Nics Orense, JAYAT Gaming, OKATA, and Shyr Balagtas were present to lead the MLBB Ann7versaya campaign and encourage their followers to make small efforts to revitalize the river.
For the uninitiated, Mobile Legends: Bang Bang by MOONTON Games is the most famous MOBA game for mobile devices around the world, uniting communities through collaboration and strategy. The award-winning game is among the top ten most played in over 80 countries, with over one billion installations and 100 million active monthly players. The multiplayer game is available in 139 countries with a large worldwide esports presence.